The PR Woman - Linda Aitchison The PR Woman - Linda Aitchison

Expert editorial for the travel and leisure industry



My expertise in media relations boosts profile, reputation and bottom line. I might ask you 'so what?' quite a lot!



Words don’t come easy? Don’t stress – they do to me.



None of this schedule a load of posts and hope for the best malarkey! I build genuine conversation, trust and engagement.

Does your copy need heart, humour and punch?

I'd love to help.

As an award-winning writer and PR woman specialising in the travel and leisure industry, I’ve a wealth of experience in raising and strengthening clients’ profile through expert media relations. A career in journalism, working with regional, national and international media, means I know what I’m talking about.

And I’m a safe pair of hands when it comes to making sure your copy is fresh, well-written and impressive – giving it the ‘oomph’ it needs to really make a splash.

Clients include

I adore working with the travel and leisure industry.

Over the years I have been involved in campaigns for some wonderful teams.


Are you a quitter? Five bad habits to stop right now to boost your networking success

  • August 14, 2018
  • Linda Aitchison

Do you suck at networking, or think those around you do? Maybe you’ve never set foot in a networking group – and prefer to think of as a ‘cult’. Perhaps you’ve been once or twice, wondered what the hell was happening,  and scarpered, shrugging at its ‘cliqueyness’ as you went. What if you’re a seasoned networker like me? ...

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My three golden rules of ‘newsjacking’

  • March 2, 2018
  • Linda Aitchison

Have you heard of newsjacking? This is an effective PR tool. The term was invented by marketing expert David Meerman Scott. Put simply, in publicity terms, it can mean adapting a current news agenda to initiate compelling media coverage ideas on behalf of you, your business or your PR client. Brilliant PR author and trainer Jan Murray exp...

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WHAT CLIENTS SAYTestimonials for my work with my long-running company, The Marketing Room:

  • I have worked with the Marketing room for a couple of years now and find their warm open approach to clients refreshing. They have a wealth of knowledge in the marketing segment, which we have seen great benefit from, especially in the social media area. The team are always on hand with advice and guidance of how to get the most positive reaction from blogs, adverts etc. I’m looking forward to many more years of working together.

    Simon Barratt

    Village Hotels

  • From a journalist's point of view, Linda is a dream PR. She knows exactly what makes a story, what elements will pique an editor's (and readers') interest, and how to present it in a compelling way. She is professional, reliable and has a great sense of humour – three elements which make her hugely enjoyable to work with, time after time.

    Kelly Rose Bradford

    Journalist & TV/radio broadcaster

  • We have used the Marketing Room for training and marketing purposes in the past and have always found them to be of the highest quality of expertise. Our latest day-course on Advanced Social Media and Marketing inspired all who participated and fired them with lots of new marketing ideas. This company is really at the `top of their game` and I really recommend them!

    Keith Cheetham

    Black Country Accommodation & Conference Association

  • I have had the pleasure of working with Linda and Carol over the past few years to support in driving our social media and marketing strategy to place my business back on track following a multimillion pound investment. I was unsure as to the power of social media at the time and Linda, along with her team at the Marketing Room made everything quite straight forward and easy to understand. Social media is clearly the way forward for any business and you would be a fool not to embellish it. If you do, then I would highly recommend Linda and the Marketing Room. Linda is supportive, makes it easy to understand and very creative in her thinking to place your business on the map.

    Adrian Pickard

    General Manager & District Director Park Inn by Radisson UK

  • Thanks very much for such an engaging and high quality workshop last week, which has definitely made a positive impression on us all! (And keeps coming up in conversation) The press release training was beyond useful and we are now applying it to other areas of our work as well.

    Amy Bird

    Sport Birmingham

  • I first received support and advice from Linda on an informal basis through a journalists' forum. Her wise words and extensive knowledge helped me to up my game and become a better journalist, so I was keen to attend her offline workshop in commercial writing. Packed with practical advice and tips, the workshop was not just useful in terms of commercial copywriting (and how to create new business in this field) it was also fantastic to receive training during an early stage of my own career as a teacher and trainer. I still reflect on Linda's sound advice and would recommend her training, PR, content and blogging services wholeheartedly.

    Johanna Payton