The PR Woman - Linda Aitchison The PR Woman - Linda Aitchison

About Linda Aitchison: The PR Woman

Linda Aitchison - The PR WomanHello, I’m Linda and I love to travel. Who doesn’t?

These days I’m also obsessed with helping travel and leisure industry clients communicate well and listen to their customers – new or old alike. Or their potential customers of course. I understand how to drive genuine engagement, raise profile and boost bottom line.

I’ve a wealth of experience in raising and strengthening clients’ profile through expert media relations. A career in journalism, working with regional, national and international media, means I know what I’m talking about.

And I’m a safe pair of hands when it comes to making sure your copy is fresh, well-written and impressive – giving it the ‘oomph’ it needs to really make a splash.

I love to train teams in realistic liaison with the media and run tailored workshops in what the media want, effective press release writing and more.

I’ve won numerous awards as a writer and businesswoman. From ‘most inspirational blogger’ for my work in mental health, to highly commended in West Midlands Business Woman of the Year, it has been great to be recognised.

My travel blog, Have a lovely time, was awarded various accolades. I built it to 40,000 readers a month and am delighted that it’s back up and running after a bit of a rest!

But I’m really not one for the limelight and prefer to help my clients grab the attention while I remain in the background. I don’t believe the PR woman should be the story!

As managing director at Cannock-based The Marketing Room, we scooped highly commended in ‘most innovative business’ (thanks to my work in social media training) as well as in ‘best place to work’ – though that would have been largely down to my gorgeous, much-missed business partner’s brownies.

Please do get in touch if you would like to know more, it would be wonderful to chat with you about your project and how I can help you meet your objectives. Just don’t ask me to bake you a brownie – you would most certainly regret it.

Thanks for reading and hope to hear from you soon.


  • I have worked with the Marketing room for a couple of years now and find their warm open approach to clients refreshing. They have a wealth of knowledge in the marketing segment, which we have seen great benefit from, especially in the social media area. The team are always on hand with advice and guidance of how to get the most positive reaction from blogs, adverts etc. I’m looking forward to many more years of working together.

    Simon Barratt

    Village Hotels

  • From a journalist's point of view, Linda is a dream PR. She knows exactly what makes a story, what elements will pique an editor's (and readers') interest, and how to present it in a compelling way. She is professional, reliable and has a great sense of humour – three elements which make her hugely enjoyable to work with, time after time.

    Kelly Rose Bradford

    Journalist & TV/radio broadcaster

  • We have used the Marketing Room for training and marketing purposes in the past and have always found them to be of the highest quality of expertise. Our latest day-course on Advanced Social Media and Marketing inspired all who participated and fired them with lots of new marketing ideas. This company is really at the `top of their game` and I really recommend them!

    Keith Cheetham

    Black Country Accommodation & Conference Association

  • I have had the pleasure of working with Linda and Carol over the past few years to support in driving our social media and marketing strategy to place my business back on track following a multimillion pound investment. I was unsure as to the power of social media at the time and Linda, along with her team at the Marketing Room made everything quite straight forward and easy to understand. Social media is clearly the way forward for any business and you would be a fool not to embellish it. If you do, then I would highly recommend Linda and the Marketing Room. Linda is supportive, makes it easy to understand and very creative in her thinking to place your business on the map.

    Adrian Pickard

    General Manager & District Director Park Inn by Radisson UK

  • Thanks very much for such an engaging and high quality workshop last week, which has definitely made a positive impression on us all! (And keeps coming up in conversation) The press release training was beyond useful and we are now applying it to other areas of our work as well.

    Amy Bird

    Sport Birmingham

  • I first received support and advice from Linda on an informal basis through a journalists' forum. Her wise words and extensive knowledge helped me to up my game and become a better journalist, so I was keen to attend her offline workshop in commercial writing. Packed with practical advice and tips, the workshop was not just useful in terms of commercial copywriting (and how to create new business in this field) it was also fantastic to receive training during an early stage of my own career as a teacher and trainer. I still reflect on Linda's sound advice and would recommend her training, PR, content and blogging services wholeheartedly.

    Johanna Payton